Floral Design.
Floral Design.
For Brands & Studios.
I am a freelance floral designer based in London, creating contemporary arrangements with an organic, textural edge.
My approach was shaped while living in Australia, where I immersed myself in wild landscapes and expansive gardens. This influence taught me to embrace movement, creating designs that feel airy, expressive, and intimately connected to their source.
Now back in the UK, I blend that influence with a refined, editorial approach. I craft arrangements that are considered and layered while remaining beautifully untamed, with a heavy emphasis on balance, movement, and the inherent beauty of each stem.
Atmosphere over decoration.
An arrangement shouldn't just be an object in a room, it should define the energy of the space. My background in brand design taught me that every element must serve a purpose. I focus on how the brief and the environment feels before considering the florals.
The dignity of imperfection.
While my foundation is in brand design, I found my true creative outlet in the physical world. I needed a more tactile medium where I could merge my eye for aesthetics with the wild, organic beauty of nature.
Composition is everything.
I approach floristry through a designer's lens, focusing on hierarchy and negative space to build 3D compositions. Being a naturally born creative allows me to treat every installation as a structural project, combining technical design principles with the practical, physical work of floristry.
Connection through craft.
Design is better when it's shared. I'm a social person by nature and genuinely enjoy the energy of a collaborative set or studio. For me, the process is just as important as the result. I love working closely with others to take a shared vision and turn it into something beautiful.